As we have said, from a commercial perspective or business, Copywriting is intended to make sales; Thus, it is sold by the power of the written word. Therefore your end is to persuade people, as other media such as TV with audio and video would. Read what one of the classical writers of marketing, Claude Hopkins, in his written almost a hundred years ago, called scientific advertising, said: to properly understand the advertising or even learn its rudiments must begin with the correct concept. Advertising is the art of selling. Its principles are the principles of the art of selling. The successes and the failures are due, in both cases to similar causes. All ask therefore related to advertising should be answered by the rules of the vendor.
We emphasize at this point. The sole purpose of advertising is to make sales. It will be profitable or not according to their actual sales. It is not for general purposes. It is not to present your name in front of the people. It is not primarily to help other sellers. Treat it as a seller. Forced to justify itself.
Don’t accept excuses which good sellers do not give. So, no more fallaras the difference is only in degree. Advertising is the art of selling multiplied. You can contact thousands while a salesperson talks to one. It involves the corresponding costs. Some people spend $10 per word in an average advertising. Therefore each ad should be a super seller. The error of a seller costs little. The error of a publicist might cost thousands of times more. Therefore, to be more cautious and more demanding.