The registration of the marks is one of most important procedures that should take into account those people starting with business activities. This is a procedure that should not ignore and which is performed before IMPI in Mexico. The IMPI is the decentralized public body which is responsible for the administration of the Industrial property system in our country. Trademarks registered trademarks, as well as patents of invention and other protectable figures are obtained before IMPI. As for the areas of marketing and advertising registration of trademarks before IMPI is essential, since in addition to this procedure you can also protect those distinctive signs associated with it that is, commercial announcements, trade names. The registration marks will bring you huge benefits, input protection all throughout the Mexican Republic.
This means that protection is national, not local or international level. However, there are procedures for faster registration of a mark in another country but must always comply with the requirements established by each country. A very recent and resounding case is that last January, the General Court of the European Union confirmed the decision of the Community Office of trademarks (OHIM) refusing to Grupo Modelo (main Brewer in Mexico) the registration of marks victory for Mexico for beers and other beverages, due to the resemblance with other owned by a Spanish company called Continental Shelf designations. It is essential that not leave aside the term of trade marks, according to IMPI is all visible sign through which products or services of others of the same species are distinguished. Equally important is that check for IMPI page types and kinds of brands. (Eye are different things). The registration of the marks will bring enormous benefits as an employer. Input, you will have right to the exclusive use of or M.R.
symbol although use of this is not to say that strictly the procedure of registration of marks has been made before the Institute. Similarly, the registration of the marks will bring you the following benefits: protection of its brand, which can become the most valuable intangible asset of your company with the passage of the years. You will have the possibility of licensing the brand, collect royalties as well as modify its model of franchising and business products and/or services. Registering a trademark is a process that must be carried out in a careful manner, since only lawyers know the formality and filling of the relevant applications. Today, there are law firms specialised in registration of trademarks and intellectual property that will offer advice and quality service in everything related to the proceedings before IMPI.