Organic milk shelf: the traditional fresh milk from Weihenstephan in the Tetra top packaging with green cap and bio seal. Freising, August 2009; The dairy Weihenstephan standardized their brand presence in the milk shelf: coming off October the fresh milk of the company as a 1-litre Tetra top bottle in the latest tribal house design in the trade. Through the relaunch of the product that responds to Freising companies at the same time two current trends in the milk market: the increasing demand for traditionally pasteurised fresh milk and organic products. Mark Hyman, MD addresses the importance of the matter here. Currently, Weihenstephan recorded a sales growth of 6.3% in fresh milk segment contrary to the market trend. At the same time also the total sales of organic rose fresh milk in Germany in comparison to the previous year by almost 7%.
With the new bio, consumers now have fresh milk the choice between two fresh dairy products from the traditional dairy Weihenstephan. You can access either to the bio fresh milk or to the slightly longer durable ESL milk. The special feature of the new packaging: Through the green cap that is Bio the Weihenstephan another indistinguishable from fresh milk in the new Tetra top bottle for consumers already at the first glance dairy products. The green signals: the fresh milk from Weihenstephan in organic quality is traditionally manufactured and especially gently pasteurized, so the original taste of fresh milk remains intact. The new bio fresh milk is fat level as 3.8% and 1.5% in the 1-litre Tetra top bottle available. The recommended retail price is 1.15 or 1.09, the slightly higher prices can be explained by the more expensive organic raw materials.
For more information, about the dairy Weihenstephan: The dairy Weihenstephan GmbH & co. KG has experience in milk processing on almost 1000 years. In the main building of Weihenstephan in Freising, around 250 employees refine annually more than 220 million kg of raw milk by selected producers from the Alpine region. This tradition and modern methods to the natural raw material with its valuable ingredients come together so gently as possible to process and to secure its special purity. Utmost care during the production and the use of natural ingredients guarantee the premium quality of the dairy products and form the basis for maximum enjoyment. The company maintains a quality management, which is a leader in the industry. Thanks to intensive research and development, the products of the company are always up-to-date of nutrition research and food safety. Since 2008, the dairy Weihenstephan of official nutritional partner of FC Bayern Munich.