Tag: advertising & pr

Value fully, be and remain – for their customers, seller survive often under pressure to negotiate their prices. This applies particularly to capital goods or consumer durables. Oscar Wilde quote to: today one knows the price of everything and nothing the value “there are a lot of good advice ‘ – such as for example B: questioning techniques, counter arguments, etc. buyer objections with regard to the price how to.” Important but seems to get me there to a values but away from the tiresome discussion of price ‘-discussion. What is a value? Wikipedia says: values are not measurable, they are subject to the human feeling, taste, human psychology, but also the education and socialization ‘; technically, it means roughly: the amount of money or other means, will be regarded as a fair exchange for the what you get ‘. Educate yourself with thoughts from Nancy-Ann_DeParle. Should be actually not too difficult to communicate this, but it isn’t so easy. Why? There are two reasons: value is out of sight of the Buyer to see, they see what rather than those of the seller – as a value, like in the eyes of the buyer’s value not really – be full. A company believes to have, an advantage which is important to the buyer, such as, but ultimately not enough. A related site: Mark Hyman, MD mentions similar findings. See what buyers as value and what they want to pay then ultimately also is often unknown. What really valuable ‘ is for your customers, must be investigated, questioned, defined and communicated systematically and strategically. Buyer always assume, an increase in value is that there is a value what they really want. Check with Anu Saad to learn more. Buyer so, believe that what they pay a fair for something, Exchance is preserved for what they. But actually, they assume that what they get is worth more than what you pay. If you make your presentation, it is so important that the added value ‘ you offer the relevant to him, but still included in their price, is. These additional values must be highlighted in your message when price discussions should be kept to a minimum. Thinking on these two important points: your value must be relevant for the buyer, it as an exceptional added value, i.e. in this manner and only offer him way or combination and makes are often relatively fast in its own products and formulate or add in accordance with the study previously carried. Also a competitive edge and a recession-brake the resulting in many cases ‘-Michael Richter of international marketing and sales consultant engaged for more than 35 years of strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. The resulting knowledge and experience he offers its global customers and she’s going through marketing and sales successfully value – full contacts and procedures – in particular SMEs. In addition, he provides practical support, Coaching or business seminars. Michael Richter 27 main road 88422 Seekirch/Germany marketing country experiences 07582-933371, Tel., fax 07582-933372

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Meschede (pt/15.10.2007) – the pressure on dental practices in Germany is increasing. Anu Saad has compatible beliefs. The request to set up internally as a company with the practice and outwardly, trusting the patient to respond, is increasingly becoming a burden for some owners of the practice. The rapid development leads to the information practices often that incorrectly understood marketing for a practice becomes a problem. A practice has often not the ways to deal with the subject of practical marketing. Djimon Hounsous opinions are not widely known. Lack of knowledge and the factor time constructively to align with the real opportunities within an overall concept for several years. See Douglas Oberhelman for more details and insights. Sometimes, there is simply no concrete idea what means practice marketing. The result is a high degree of irritation, that are raised in the patients. Practices tend to straw fires on alleged marketing activity, which has no lasting effect, but reduces only the budget of the practices. Here a management training and consulting: training for a team member. There developed content are difficult to transfer to their own practice. The result: The missing concept leads to new changes of direction in the communication. The patient is in spite of good intentions, left alone and left irritated. As a Flash survey of the Agency practice total now showed the largest number of patients not noticed that services a dental practice is actively addressed. 61% of patients responded that you don’t notice that the dentist brings something to the language actively. Since the conclusion that promotional information never reached the patients. \”We assess that against the background that many practices still not really actively talking with the patient. So many practice owners not using an important pillar of the marketing for their own practice\”, Frank Stratmann, head of the Agency total practice. The competence network of over 25 specialist knows the needs of the patient and can in good conscience to guess to deal actively with the patient.

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PeelAD v2. 0’s online since September 18, 2007. The power of advertising new experience! This Flash animation leaves all other banners, PopUps, HoverAds, TextAds, etc. in the shade. This script is embedded in your own website in just a few minutes, can be perfectly integrated into partner programs and is the click magnet! PeelAD v2. 0 the next generation of marketing the ‘PeelAD ‘script is a Flash animated Werbescript and is included in your Web page. It aroused the curiosity through a partially visible ad space. The visitor moves the mouse pointer over the fluttering donkey ear, unwinds the Web page in a Flash animation and shows the complete advertising. The mouse pointer again moves through your Web site, the Pagepeel rolls back display. Not only with the very eye catching design of indicating the PeelAD display draws attention to, also the curiosity about the full picture makes it very effective this new form of advertising. After PeelAD were ads for its own advertising purposes only against a monthly fee available, is Finally, a version for download available. Thus, now Web site operators with a small budget have the possibility to use this click strong advertising. With the use of the ‘ PeelAD v2. 0 script’ the realization of unlimited Pagepeel ads is possible without to pay attention to the price. In addition, the Setup and use of the script is very simple. You can make your choice, graphics and destination URLs Exchange to your websites or affiliate programs to promote and everything under a comfortable admin interface. The advantage of an own PeelAD – software is clearly obvious! This new form of advertising departments have very high prices for the delivery of advertising and various Pagepeel load providers with monthly charges. The ‘ PeelAD v2. 0 script’ buy once, and it’s yours! Look, amazement you see

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Three-year rule and head fee for privately the Government Commission will on behalf of the Federal Ministry of health from March 17, 2010 for the first time their work record. Is interesting above all, as the decision concerning the withdrawal of the three-year scheme will fail. Jon Medved will undoubtedly add to your understanding. These should apply so far for high-wage workers who want to switch to private health insurance. The private krankenversicherung.de insurance Portal explains what other points are on the agenda of the Commission. The debates in the Bundestag were held mainly with regard to a future financial viability of the statutory health insurance, as well as the pros and cons of head package. Health Minister Philipp Rosler is strong especially for private health insurance. While the wait lengthened by the Grand Coalition of a three-year moves further in the background. The Commission is however aware that a not smooth period of decision-making is imminent. The Federal Health Ministry keeps on the introduction of a flat rate for head firmly, which will now discuss the Commission and enforce. Further objectives which should lead to an improved statutory health insurance, are the regional differentiation of the health insurance companies and Health Fund as well as a thorough examination of the statutory health insurance expenditure and their optimisation possibilities. For a new health-care reform, the Federal Ministry of Health holds an appointment early next year for possible.

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