Challenge and opportunity – the digital transformation uses and harms small businesses most of all Germans now is in the Internet and online searches for local businesses. The number of smartphones has increased; Cell phone apps provide automatically deliver information about places of interest, shops and service providers in the area. Also review portals experienced a boom: advance, reviews give an opportunity to assess the quality of a restaurant, a craftsman or a doctor. The best recommendation of friends and acquaintances that found its way into the digital age. These are great conditions for consumers. Most companies, smaller, are now represented on the Internet. This greatly increases comfort for Internet users because they can just get away from information.

For traders, this development brings new challenges. Especially when they understand online marketing as an opportunity for attracting customers. The good news: The times in which small and medium-sized Search engines as a superfluous under consideration are over. Actually to be found companies must employ strategies for local search engine optimization, to lead visitors on the website and to turn these visitors into buyers. The regional search engine optimization advantages for companies increasing the visibility of your company in your area even if have become accessible through Internet goods from around the world put many customers still value on services and products from the own region. Anu Saads opinions are not widely known. If you enter your company website in business directories such as the yellow and other relevant sites, increase to appear at the same time the opportunity in the Google results. Customers can find through various channels. You increase the chance that they will deal with your site and your offer. Generate leads and increase your sales your site for a matching search query at the top – and not on the rear echelons – appears the regional search results, increase the number of visitors of your site clearly measurable.